Legal & Policies

Cookie Policy

Last updated: May 20, 2025

This Cookie Policy explains how BookAeroFare.com, operated by PEOPLE INFORMATION LLC, uses cookies and similar tracking technologies. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognize your browser, remember your preferences, and improve your experience. Similar technologies include web beacons (pixels), local storage, and session storage.

2. Types of Cookies We Use

Essential Cookies

Always Active

Required for the website to function. They enable core functionality such as security, page navigation, and access to secure areas. The website cannot function properly without these cookies.

▸Session management cookies
▸Security and fraud prevention cookies
▸Load balancing cookies

Analytics & Performance Cookies

Can Opt Out

Help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.

▸Google Analytics (_ga, _gid, _gat) — tracks page views, session duration, and traffic sources
▸Google Analytics 4 (GA4) — enhanced behavioral analytics

Marketing & Advertising Cookies

Can Opt Out

Used to deliver relevant advertisements to you and measure the effectiveness of our advertising campaigns on platforms like Google Ads.

▸Google Ads conversion tracking (AW-*) — records when a call or form submission results from an ad click
▸Google Ads remarketing — shows our ads to previous visitors on other websites
▸Google DoubleClick — ad serving and measurement

Call Tracking (Ringba)

Functional

Ringba call tracking technology assigns unique phone numbers to website sessions to help us understand which marketing campaigns drive phone calls. This does not affect call quality or pricing.

▸Ringba session cookies — assigns a tracked phone number to your session (Pool ID: CAbd3a154a45e542329702d70662af184f)
▸No personal data is stored — only session and campaign attribution data

3. Cookie Duration

Cookie	Type	Duration
_ga (Google Analytics)	Analytics	2 years
_gid (Google Analytics)	Analytics	24 hours
_gat (Google Analytics)	Analytics	1 minute
Google Ads conversion	Advertising	90 days
Google Ads remarketing	Advertising	540 days
Ringba session	Call Tracking	Session
Session cookie	Essential	Session

4. How to Control Cookies

You have several options to control or limit cookie use:

▸Browser settings — Most browsers allow you to refuse, delete, or control cookies. See your browser's help documentation for instructions (Chrome, Firefox, Safari, Edge).
▸Google Analytics opt-out — Install the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout
▸Google Ads personalization — Manage ad preferences at adssettings.google.com
▸NAI opt-out — Visit the Network Advertising Initiative opt-out page at optout.networkadvertising.org
▸DAA opt-out — Visit the Digital Advertising Alliance opt-out page at optout.aboutads.info

Note: Disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to operate.

5. Updates to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance.

6. Contact Us

Questions about our Cookie Policy? Email privacy@bookaerofare.com.