Legal & Policies
Privacy Policy
Last updated: May 20, 2025 · Effective immediately
BookAeroFare.com is operated by PEOPLE INFORMATION LLC (""Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us by phone. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
1. Information We Collect
We collect information you provide directly and information collected automatically when you use our services.
a) Information You Provide
- ▸Full name and date of birth (for ticketing)
- ▸Email address and phone number
- ▸Billing address and payment card information
- ▸Passport or government-issued ID details (where required for international travel)
- ▸Travel preferences, frequent flyer numbers, and special assistance needs
- ▸Communications you send to us (calls, emails, chat)
b) Information Collected Automatically
- ▸IP address, browser type, device type, and operating system
- ▸Pages visited, time spent, and referring URLs
- ▸Cookies and similar tracking technologies (see our Cookie Policy)
- ▸Call recordings (with notice) for quality and training purposes
- ▸Advertising interaction data (clicks, impressions, conversions)
2. How We Use Your Information
We use your information for the following purposes:
Booking & Fulfillment
To process flight reservations, issue e-tickets, and deliver booking confirmations.
Customer Support
To respond to inquiries, process changes and cancellations, and resolve disputes.
Payment Processing
To charge for services rendered and process refunds where applicable.
Communications
To send booking confirmations, itinerary updates, and service-related notifications.
Marketing
To send promotional offers and travel deals (you may opt out at any time).
Legal Compliance
To comply with applicable laws, regulations, and government requests.
Fraud Prevention
To detect, investigate, and prevent fraudulent transactions.
Analytics & Improvement
To analyze usage patterns and improve our website and services.
3. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA) and United Kingdom, we process personal data under the following legal bases:
- ▸Contract performance — to fulfill your booking and provide requested services
- ▸Legitimate interests — to improve our services, prevent fraud, and conduct marketing analytics
- ▸Legal obligation — to comply with applicable laws and regulations
- ▸Consent — for optional marketing communications and non-essential cookies
4. Sharing Your Information
We do not sell your personal information. We may share your data with:
- ▸Airlines and Global Distribution Systems (GDS) — to complete your booking reservation
- ▸Payment processors — to securely handle your payment transactions
- ▸Ringba Inc. — for call tracking and routing (your call may be assigned a tracked phone number)
- ▸Google LLC — for advertising (Google Ads), analytics (Google Analytics), and remarketing
- ▸Email service providers — to send transactional and marketing emails
- ▸Law enforcement or government agencies — when required by law or to protect our legal rights
- ▸Business successors — in the event of a merger, acquisition, or sale of assets
All third-party service providers are contractually required to protect your data and use it only for the purposes for which it was shared.
5. Cookies & Tracking Technologies
We use cookies and similar technologies including pixels, web beacons, and call tracking scripts. These include essential, analytics, and advertising cookies. For full details, please review our Cookie Policy.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Booking records are typically retained for 7 years for tax and legal compliance. Call recordings are retained for up to 90 days. You may request deletion of your data subject to applicable legal obligations.
7. Data Security
We implement industry-standard security measures including SSL/TLS encryption, access controls, and secure data storage to protect your information. Payment card data is processed by PCI-DSS compliant processors — we do not store your full card number on our servers.
No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security and are not liable for unauthorized access beyond our reasonable control.
8. Your Rights
Depending on your location, you may have the following rights:
| Right | Description | Available Under |
|---|---|---|
| Access | Request a copy of your personal data | GDPR, CCPA |
| Correction | Request correction of inaccurate data | GDPR, CCPA |
| Deletion | Request deletion of your data | GDPR, CCPA |
| Portability | Receive your data in a portable format | GDPR |
| Opt-Out of Sale | We do not sell data — this right is preserved | CCPA |
| Restriction | Restrict how we process your data | GDPR |
| Objection | Object to processing based on legitimate interests | GDPR |
| Non-Discrimination | Equal service regardless of rights exercise | CCPA |
To exercise any of these rights, email privacy@bookaerofare.com or call +1 (800) 903-1468. We will respond within 30 days (or 45 days with notice, where permitted).
9. Children's Privacy
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will promptly delete it.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own, including the United States. For transfers from the EEA or UK, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards, to ensure your data is adequately protected.
11. Third-Party Links
Our website may contain links to third-party websites including airline sites and travel resources. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. For significant changes, we will notify you by email or by a prominent notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.
13. Contact Us
For privacy-related questions, requests, or complaints, contact:
PEOPLE INFORMATION LLC — Privacy Team
2101 W San Juan Ave Suite 2, Phoenix, Arizona 85015, USA
Email: privacy@bookaerofare.com
Phone: +1 (800) 903-1468
General inquiries: support@bookaerofare.com